Monday, June 24, 2013

Pearson talks mobile disruption in education, games and publishing

Alina says Vandenberghe Business Summit

They keep mobile devices are shaking how various industries

"The revolution in education is not something that will happen tomorrow. 'S Begins to be some time ago when children in Nigeria and Kenya school who use their mobile phone to subscribe to information, "says Alina Vandenberghe, director of mobile games and Pearson.

Vandenberghe spoke to The Guardian Mobile Business Summit 2012 conference in London, in a speech focused on how devices disrupt the world of education, games and advertising.

"In addition to mobile love, love me in the morning when I wake up knowing that the products I work on the impact of the next generation, the children," he said.

also noted that the United States, more than 50% of young children have access to a smartphone or tablet with a touch screen, and suggested that children learn "on the fly" instead of just listening.

"The most interesting thing that happened in 2012 is how the content is used is changing, and this is especially true of books that open the door," he said. "In some private schools, teachers say "no more backpacks filled with books, we will make the iPad mandatory. "

Vandenberghe But again what happens in developing countries, and a product called MX touchscreen tablet running Android affordable in India, showing that the disruption of education is not Only a western world / iPad thing.

Vandenberghe also said that selling educational applications are intended for children, and spoke of the changing needs of children in their educational tools.

"Kids do not like long and boring text. They like small bites of content, and content that is customized for them," he said.



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