In short: Electronic Arts opened a new studio Maxis, Helsinki, Finland, focusing on the development of new mobile titles of The Sims franchise, while looking for the possibility of extending to other opportunities. Maxis Helsinki is directed by Jami Laes, Vice President Worldwide Studios Playfish, who joined EA Maxis Maxis GM Lucy Bradshaw bottom label. Bradshaw explained that the mobile is a "strategic approach" Maxis at the time, and ...
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