Using Tablets to Replace Printed Manuals
The auto industry is finding new and interesting ways to use tablet devices, and it seems the possibilities can be as endless as your own organization’s creativity. Here’s just one example of an innovative use case.
For years, the automotive brand Hyundai has been known for offering affordable entry-level cars, but recently, the brand is attempting to change that perception. In 2007, Hyundai introduced the Genesis as a concept car, which has been modeled to compete with BMW, Mercedes and other known luxury brands. In 2011, the Korean automotive company is aiming to give these luxury brands a run for their money with the introduction of the Equus – and the innovation doesn’t stop under the hood.
As a one-year promotion to fuel excitement for the launch of the Equus, Hyundai is offering customers a tablet pre-loaded with the car’s owner’s manual. Naturally this isn’t just a boring stack of info that you’ll only pull out to look up tire pressures and engine oil capacity — oh no. This is a properly interactive experience showing drivers how their directional headlights work, providing videos of various interior configurations (including the reclining “first class” rear seats with leg rests), and even offering what looks to be something of a driving game.
While some have argued Hyundai’s promotion is a gimmick, it does show a practical side. Think of the savings in print costs alone. In the automotive industry’s case, consumers are not impressed by three-inch thick manuals and static images – multimedia and the “show me how it works” approach are winning out. These devices are ultimately changing expectations for the way content is delivered, and it’s time for businesses to step into the driver’s seat.
