King.com hails mainstream potential of mobile gaming

CMO Alex Dale said that the players do not look "much grist for the cities, castles and farms"

Games King.com

real estate company in the skill games are casual, where players can compete against money and prices, as well as for pleasure. However, its recent growth has come from Facebook, not price, but with social functions. Mobile is the next frontier.

Over the past two years, King.com is past Facebook game developer 40th most popular in second place behind Zynga, with 49.6 million monthly active users (MAU) and 11 9,000,000 daily active users (SAD) at the time of writing.

"Just as we have seen in public Facebook games each time two years ago, the audience for mobile games is growing so well," says Alex Dale, chief marketing officer at King. com. "States casual social games on mobile is something that we are quite to the point."

The first fruits of this strategy includes the launch of bubble witch saga for iOS in July 2012, which synchronizes player progress with the version of Facebook so they can continue their game on all devices .

the game well? King.com not give numbers, but series graphics App Store Witch Saga bubble located at 131 Top iPhone App Sales in the United States, but 28 in the United Kingdom. These positions of the letter does not tell the whole story - people who play a lot on their iPhone or iPad could spend money on the game version of Facebook

spectacle that rivals King.com 's in the mobile beyond Zynga, however, with freemium games by independent developers like Supercell (Clash of the Clans, Day of hay) Kabam ( Kingdoms of Camelot), NaturalMotion (CSR studies Racing) and Backflip (DragonVale) while stern in the App Store.

Dale hope

approach King.com 's social mobile casual games bring success comparable to the growth of Facebook, especially the United Kingdom, which notes a study by the Internet Advertising Bureau stating that 80% of the adult population is considered players.

"is so common today, with something that is no longer the mainstream of Facebook in terms of providing a female audience in the game, and then bringing adult audiences mobile" he said.

• "Both groups are looking for something easy to pick up and play, it does not require hours of practice and a lot of grist for the cities, castles and farms. They want something quick and puzzle oriented. Such a trend has been the source of growth King.com on Facebook, and, of course, the mobile versions of these games play the same background. "
• So what next bubble witch saga, next? King.com has a loan portfolio of games through its main site, which maintains a constantly updated list of 150 games. Dale says that those who are the most popular for the reconstruction will be considered a "series" of games for Facebook, with additional content and social functions.
• "We hope to grow up happy and engaged audience on Facebook, and then once you've done that, we have a public that can help us to release the game on mobile," he said. Saga suggesting Candy Crush - 15100000 MAU on Facebook - can direct mobile-ence in the coming months

Give commends the efforts of Facebook for mobile app discovery, which are more than 543m active users mobile native apps for iOS and Android from their sources of information. "It is a very valuable discovery mechanism," he said.

Meanwhile, King.com is exploring ways to make money beyond pure mobile app purchases, but Dale says the company is looking to bring the model skill games Thanks to its original business.

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